Step 1 of 7 — Your Product
What's your product or service?
Give us a quick description — what do you do, and what problem do you solve?
Company / Product Name
What it does (1–2 sentences)
Step 2 of 7 — Your Ideal Customer
Who is your ideal customer?
Describe the buyer you most want to reach.
Industry / Vertical
Company Size
Decision-maker title
Step 3 of 7 — Customer Pains
What keeps your customer up at night?
List the top 2–3 problems they're trying to solve. Be specific.
Step 4 of 7 — Your Unique Value
Why do customers choose you?
What makes you different from the alternatives? List 2–3 key differentiators.
Step 5 of 7 — Common Objections
What objections do you hear most?
What reasons do prospects give for not buying? (You'll get smart comeback lines.)
Step 6 of 7 — Competition
Who or what are you competing against?
Can be direct competitors, alternative tools, or the status quo (doing nothing).
Step 7 of 7 — Final Details
Last few details
Help us calibrate the tone and context for your battle card.
Who will use this battle card?
Founder / CEO
Sales Rep
Partner / Reseller
SDR / BDR
Sales stage this is for
Cold outreach / Intro call
Discovery
Demo / Pitch
Closing
Any extra context? (optional)
Please select at least a user type and stage.
Building your battle card...
Analyzing your ICP and pain points...
Quick Battle Card — Not a full GTM strategy
This tool generates a fast, AI-assisted battle card to help you get started. For a comprehensive Go-to-Market audit — including ICP validation, channel strategy, partner models, and messaging architecture — contact MHNC Consultancy.